Facebook marketing will turn your followers into new customers. Unfortunately, sharing your products on Facebook may result in faulty image displays, meaning your products don’t get the limelight they deserve. Facebook’s image crawler is at fault. The problem only affects Spreadshops that are integrated into a website (integrated shops).
When does it happen?
If you – or a friend of yours – shares a product link on Facebook, the preview of your post (and the post itself) will only show meta data, not the product photos.
What’s the problem?
Facebook’s crawler doesn't know your images, meaning these images have never been posted or shared before. This is when Facebook displays an empty standard preview instead. Pages with very high traffic and high sharing rates seem to be less affected by this behavior.
What’s the solution?
If you run an integrated shop on your own website, you can avoid the problem by not using the "Share" function. Instead, create a separate post directly on Facebook. The best way to insert your product images is to copy and paste them directly into the post. All the content will then be correctly displayed. You can also use Placeit's service to get the best out of your products for social media sharing.