Organising Your Shop by Topics

Your Spreadshop gives you the ability to assign designs to topics you created. This is especially helpful if you offer a lot of designs that can be divided into subcategories. This way, you can better present your products, helping customers quickly find the designs they really want. Check out this tutorial to see how it works:

We recommend using Shop topics if you have at least twelve designs in your Shop. For example, here you could create three topics and assign four designs each.

As soon as you create topics, an additional menu item will appear in the top navigation of your Shop. Here, your customers will find an overview of all the topics in your Shop. They can also use your topics as filters. You can arrange, deactivate or delete the topics in any order – without having your designs deleted, of course.

Please note that the order of the designs within a topic depends on the order of the designs from the product list page. To change the order, click Page Settings > Product List Page > Sort.

Examples of possible topics:

  • contextual (e.g. animals, music, professions, etc...)
  • style (typography, funny, black & white, etc...)
  • occasions/holidays (Christmas, Halloween, birthday, etc...)
  • sales ranking/novelty (bestsellers, new additions, etc...)

When naming your Shop topics, you should have a few SEO requirements in mind. Browser add-ons such as Keyword Everywhere or the Keyword Planner from Google Adwords can help you. First, choose a theme name that best fits the associated designs. Then, check the search volume of this term. It doesn’t need to be super high, but it should still have more than ten monthly searches. You can also easily check on Google to see if your Shop topic is being searched for. Just enter the theme name along with "T-Shirt" and look at the number of hits. Please note: The more designs you add to a theme, the higher it will be ranked on Google.

Please note that the names of your Shop topics are not translated. So if you sell internationally with your Shop, you should choose universally understandable terms. In addition to that, the maximum length of a topic’s name should be 30 characters so they can be easily read on mobile devices.

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