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Promote Shop with Product Feed

The Product Feed automatically collects information from your Shop articles and communicates them to services such as Facebook, Google and Instagram. You can automatically show your Shop articles’ images, prices or colors on your pages. Or generate attractive ads with product info in a matter of clicks.

The following video tutorials and short instructions will help you set up a Product Feed for your Shop.

Run a Product Feed with Facebook Business Manager

  1. Please go to “Sales Channels” in your Partner Account.
  2. Click “Edit” on the Shop for which you want to generate a Product Feed.
  3. In the navigation on the left, click on “Advanced Settings” and then on “Product Feed”. You’ll find a link that you can copy to the clipboard.
  4. Then go to your Facebook account’s Business Manager page and follow the instructions of this help article.
  5. You can also advertise on Instagram through your Facebook Business page.

Run Product Feed in Google Merchant Center

  1. Please go to “Sales Channels” in your Partner Account.
  2. Click “Edit” on the Shop for which you want to generate a Product Feed.
  3. First click on “Advanced Settings” and then on “Product Feed”. You’ll find a link that you can copy to the clipboard.
  4. Go to the Google Merchant page, and follow the instructions of this help article.

FAQ

Why’s nothing happening after I upload products?

Uploading your products to your feed only takes a few seconds. But Google Merchant Center needs up to 5 days to consolidate the data afterwards. During this time, please don’t click on “Fetch now” or “Re-process feed“. This restarts the process once more and will result in longer waiting periods for you.

As soon as you see a filled diagram in the "Diagnostics" tab, consolidation is complete.

I receive error messages about missing shipping information in the Google Merchant Center. What can I do?

Depending on the country of destination, it may be necessary to manually enter details for shipping prices and shipping times in the Merchant Center. You can add this information under the menu item "Delivery".

It is important that the currency of the target country matches the currency of the Shop. Your Shop's feed only delivers the default currency of the respective country. You can find information about this in your Shop settings in Advanced Settings > Language & Currency.

I would like to offer other shipping regions, but only receive warnings about missing shipping information.

If you want customers in other currency regions (e.g. Switzerland) to see the shipping information in their currency, you need to set up a multiple customer account with Google. Your current Merchant Center account will become a sub-account of the new multiple customer account.

Once your new multiple customer account is confirmed, you can create additional shipping regions in line with your current Merchant Center account. For more information, see this Google Help article.

Example: Add Switzerland to a German Shop as a currency region
To ensure that the data from the Shop matches the date in the Merchant Center, the country code in the feed URL must be changed to the respective target country. You can also specify differing delivery costs and times for i.e. Switzerland.

In our example, the domain in the subfeed de/shopname/products.rss must be changed to ch/shopname/products.rss.

In our example, the feed outputs the currency CHF instead of EUR for visitors from Switzerland. Add the same steps for each additional country you want to serve (e.g. .pl for Poland, .se for Sweden, etc.).

Here you can find an overview of all supported currencies and domains.

I get more red and yellow error messages. What can Ido?

We monitor which error messages usually occur and make every effort to eliminate critical (red) errors on our part. Yellow-marked messages aren't critical to maintaining your feed and should be no cause for concern. A blue info icon provides additional help. Your feed is in no way affected technically.

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